Unique people influence communities.
Every person we touch - from millionaires to homeowners facing foreclosure - has the power to make their community better or worse. We try to be a positive influence on every single one.
Project Spokane · Real Broker LLC
Project Spokane was built for the people building Spokane.
We're a real estate brokerage built around real estate investors - the people fixing up the houses that need fixing, raising the capital to do it, and changing what their neighborhoods feel like to live in. We're here to help them buy more deals, finance them, execute them, and keep going.
Operating system
What we actually believe.
Most company values pages are decoration. Ours is the operating system. These are the six things that decide who we work with, how we work, and what we say no to. Read them as instructions, not posters.
Empower your true self.
Growth comes from leveraging who you actually are, not from copying somebody else's playbook. This is how you change your family tree: by becoming the agent of your own success, not by waiting for permission.
Build an enjoyable life.
Success isn't "make $2M." It's whatever YOU define as enjoyable. The word "build" matters - it implies effort over time. And the definition of enjoyable is yours, not ours.
Love progress, not perfection.
The grind matters more than the finish line. Early attempts will always be worse than later ones. We're here for the daily improvements, not the illusion of a perfect outcome.
Create impact with income.
Income isn't the goal - it's the fuel. The more we earn, the more we can change. For our team, for our clients, for our community, for our families.
Better others than ourselves.
This is the strategic engine. We lead with value. We help clients hit their goals first. Our success is a direct, trailing result of theirs.
“The goal isn't ‘sell 100 houses.' It's help investors flip 50 homes - which revitalizes the community and incidentally results in 100 transactions. Community impact is the cause. Transactions are the effect.”
Origin
How this started.
Project Spokane began with a simple observation: every leader in this city that I admired had built something of their own. They weren't just operating inside someone else's structure - they were building structures other people could operate inside. That's the work that mattered. So I made a decision to do the same.
The name was deliberate. I didn't want a brokerage with a generic real estate name slapped on it. I wanted a name that said exactly what we're doing: making the city of Spokane better. Through real estate. Through investing. Through the businesses we put inside the buildings we eventually buy.
The long-term vision is concrete. Buy and renovate the downtown Spokane buildings that need it. Put my own businesses inside them. Contribute, building by building, to a city that's still being written.
The gap
The problem we exist to solve.
Most real estate agents aren't built for investors. They're built for buyers who fall in love with a kitchen. The systems, the language, the timing, the underwriting - none of it is calibrated for somebody who buys five to ten homes a year and treats houses like assets.
That's the first gap.
The second gap is education. There are great investor meetups in this city - but most of them are random. One month it's wholesaling, the next it's tax strategy, the next it's a contractor war story. There's no chronological curriculum. New investors show up, get a piece of one topic, and leave more lost than they started.
Project Spokane was built to close both gaps.
For the service gap: we work with investors specifically, not general homebuyers. Same-day deal underwriting. Same-day showing requests. Same-day offers. Listing exposure built to move investment property.
For the education gap: we built the Investor Boot Camp. Six days over three weeks. Find a deal. Finance a deal. Renovate it. Decide whether to sell or rent. Manage your money. Scale your business. A structured plan that takes someone from zero to confident.
Focus
Why investors.
Three reasons, in this order.
One
Predictability.
A typical homebuyer buys one house every few years. An investor buys five to ten houses a year. That creates repeatable, predictable transaction flow - which means a brokerage built around investors can build real systems instead of chasing one-off deals.
Two
Rationality.
Investor transactions are numbers-driven. Less emotional. Investors appreciate process. That fits our DNA - we like building systems, not managing feelings.
Three
The work itself.
Watching a vacant house become a family's first home. Watching an investor hit a goal they couldn't have hit alone. Watching a block of Hillyard or Logan or East Central look different than it did two years ago. That's the part of this job we actually love. The money's the fuel; the work is the point.
Clients
Who we help.
Our clients tend to be stuck at one of two ends of a spectrum.
Distressed homeowners
Foreclosure. Inherited property nobody wants to deal with. Financial pressure forcing a sale they didn't plan for. We help them find a way out - quickly, honestly, and without judgment.
Aspiring investors
Talented people who want to build wealth through real estate but don't have a plan, a network, or a first deal. We give them the plan, plug them into the network, and walk them through the first deal until it stops feeling impossible.
Either way, the job is the same: get unstuck.
Team
People you'll actually talk to.
Project Spokane is small on purpose. We'd rather have five people who care than fifty people who don't.
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Structure
How this is structured.
Project Spokane is the brand most people know us by - but the structure underneath has three layers worth understanding.
Real Broker LLC is the licensed brokerage we operate under. We chose Real Broker for two reasons: freedom and scale. They're permissive of the strategies our investor clients actually need to use - novations, agent self-purchases, creative structures - without making us fight for permission. And they're national, all 50 states, which means as we expand, the brokerage layer comes with us.
Project Properties is the umbrella brand for everything we're building across markets. It's the strategic name - the thing that grows over time.
Project Spokane is the first city under that umbrella. The execution. The proof of concept. The neighborhood-by-neighborhood work.
When you work with us in Spokane, every transaction is executed through Real Broker. The strategy, the team, and the relationships sit inside Project Spokane.
Markets
Where we operate.
Spokane is the active market. Project Spokane officially launched July 1, 2026. Behind the launch sits seven years of licensed real estate work - Matt started in April 2019 - and the relationships, deals, and lessons that come with that.
Coeur d'Alene is next. We're hiring a CDA-based agent right now. Project Coeur d'Alene launches as soon as that hire's in place.
The rest comes after that. We have a specific filter for picking the next market:
- Larger population than Spokane.
Population is the proxy for everything we actually care about - number of active investors, number of distressed sellers, depth of available deal flow.
- Same or higher average price point.
We're flexible here if the population is strong.
- Not drivable from Spokane.
We deliberately excluded King County, Pierce County, and Yakima County. Project Spokane doesn't expand by car - it expands by air. Driving to satellite markets would dilute focus on the anchor. We can do anything. We can't do everything.
We're looking hardest at Idaho and Montana. Spokane proved the model can work. Every new market after this one is cheap to start and cheap to run - once the playbook exists, the playbook travels.
Vision
Where we're going.
Here's the math we get out of bed for.
Metric
Year one (Spokane)
Long-term (10 markets)
Houses sold / transactions
100 houses sold
1,000 transactions
Distressed sellers helped
~50
500
Investors growing portfolios
~50
500
Education events per year
12
120
Boot Camp cohorts per year
2
24
Investors trained annually
~40
~500
What does 1,000 transactions actually mean? It means a thousand homeowners walking away from a stuck situation with money in their pocket. A thousand investors hitting a number they couldn't hit alone. A thousand neighborhood blocks looking different than they did before we showed up. That's how many family trees we get to change. That's how many communities we get to impact.
Personally? The work I want to spend my life on is flying around the country, speaking at events, finding the next market, training the next operator. That's the job. That's the goal.
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Lessons
What we learned the hard way.
In 2024, we shut down a business called Lily.
Lily had ambition. Six different business arms running at the same time. About four and a half million dollars of hard money capital across the portfolio. The thesis was that we could be a vertically integrated operator - finding deals, renovating them, financing them, selling them, all at once.
The thesis was wrong.
The shutdown happened May 1, 2024. Our investors were paid back. Personally. By me. Not through some convenient liquidation event - through actual checks written from accounts that took years to refill.
Three things broke that I'd do differently:
Focus.
Six business arms diluted execution. None of them got the attention they needed. We can do anything. We cannot do everything.
Compliance discipline.
Permits, code, and the boring paperwork are non-negotiable. Skipping them feels fast. It isn't.
Underwriting honesty.
The numbers don't care how much you want a deal to work. If they don't pencil, they don't pencil. Optimism is not a strategy.
Project Spokane exists because of what Lily taught me. Every system we've built since - the underwriting process, the operator pre-qualification for gap funding, the focus on a single niche in a single city - comes from a specific failure we lived through.
We tell you this for two reasons. One, you're going to ask anyway, and we'd rather you hear it from us. Two, this is what experience actually looks like. It's not the wins - it's the losses you're willing to talk about.
We can do anything. We can't do everything.
Live data
The numbers.
Updated live from the same admin tools we use to run the business. No marketing math.
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Ready to talk?
Onboarding meetings are 30 minutes. We learn what you're trying to build. You learn whether we're the right people to help build it. No pitch.
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